Why a website in 2019?

Building a website in 2019 seems like a move from the past, but I don’t believe so. The reason why I started my website is to have a place where I can express myself, my work and my creativity, the way I think would be the best. Social networks are great tools to do exactly that, but they have two major issues in my humble opinion. They have a fixed user interface and although technically Squarespace, that I’m using for this website, does it as well, the amount of modifications that you can make after you pick-up a template is unbelievable. In fact, I don’t even remember the initial style of this template. Second, on social networks you really are slave to likes, follows, friends requests and you soon realize that in order to pursue them, you forget your real intent, your style or even your moral integrity. And that is totally understandable, the amount of social pressure that we have as creators is enormous. Therefore, I wanted something that was primarily a simple representation of my passion.

Building a website is like furnish and decorate your house.

It really is. I suggest everyone to try it for free. It’s amazing. Pages are the room, the homepage is your front yard, the about section is like your private diary and the contact page is nothing less that the letter box on the street. You can choose your style, you can also go over the top because after all, it is yours and if someone doesn’t like it, well, you can always say “that’s the door” or I guess in this case, “that’s the X to close the tab”.

Now, I do have to say that this goes against many marketing rules because after all, getting clients is also one of the purposes of this website. I guess I have to hope that by fearlessly showing myself isn’t going to make anyone run away. Using English instead of Italian is probably another mistake, but given the uncertainty about my immediate future, having an international website seemed like the best choice. There’s always time to change that, after all.

I think I’m going to close this here. This very short post was intended as a presentation “article”, some sort of a cover letter for a blog that I will keep up to date with travels, with stories, with technical discussions etc.

Cheers,

Luca